Founded in 2020, Countervail is imbedded in & inspired by American “DIY” culture. A fusion of country ethos & punk rock roots, a convergence of physical & artistic expression over varied terrain. As an independent life-style brand we promote the unsung values of substance and shared passion, core concepts that (we believe) will resonate with those on the same path.    So defy the narrative, discard the negative, and go your own way. For we are not timid souls, but keepers of the flame.