COUNTERVAIL; [ koun-ter-veyl ]

-To be of equal force against an opposing or negative force or influence. 

-To avail.

Countervail (in concept & execution) is the convergence of experiences (both artistic & physical) which has culminated into a lifestyle apparel brand. 

Our roots run deep in the rural landscapes of Virginia as well as (the often contradictory) punk & hardcore scene that was so vibrant in the "RVA" in the early '90s. 

We have spent our days "hunting horizons" from the Appalachia to the Atlantic coast and these adventures have left an indelible impression on who we are as people and as a brand. 

We are hybrid by nature; in that we get stoked by anything that reverberates positive vibes & feedback. 

We hold that the pursuit is the goal, that the journey outweighs the destination, and we have always been in pursuit.   

COUNTERVAIL isn't into the "influencer" game, we are real people with a shared passion for adventure, self-reliance & healthy living. All of our content is "from the source", our photos and stories are an organic representation of our lifestyle and the brand is an extension of that. 

Yep, we sell T-shirts. Our apparel line is a graphic illustration of vision combined with action (expression over varied terrain). It's what moves & motivates us. 

We believe these core concepts will resonate with those on the same path, and at the end of the day if you pick up a shirt (or two) that's cool...

The COUNTERVAIL Team